Campaign Guidelines (scroll)
Photographer: Alicia Ruiz (Los Angeles)
Natural Balance came to us looking for a big campaign platform idea that could be carried out by various agency channels. We created a campaign called "We Believe", and casted consumers and employees of the brand to tell their real, authentic stories about why they believe in Natural Balance. We shot a library of images with these real people, conveying the bond between pets and their pet parents. We also created in-depth campaign guidelines so the campaign could be carried out consistently at every touchpoint.